GradyGlobal uses a learning design and development approach that blends the disciplined and systematic approach of the ADDIE courseware development model and the iterative, flexible, and adaptive approach of the AGILE software development model.


ADDIE is an acronym for the five phases of an instructional systems design (ISD) process developed in the mid-twentieth century by Florida State University and the Department of Defense: Analysis, Design, Development, Implementation, and Evaluation. The ADDIE model is a disciplined and systematic approach to the ISD process that has evolved over the decades to keep up with new technologies and integrate best practices. Today it is the most widely used ISD approach in both the public and private sector.


AGILE is a software development model. The AGILE model has its roots in the work of Dr. Winston W. Royce, a pioneer in the field of software development, who presented a paper in 1970 proposing an incremental and iterative approach to software development as an alternative to the traditional sequential approach.

The GradyGlobal Way™

GradyGlobal uses a hybrid learning design and development methodology that combines the strengths of the ADDIE courseware development model with those of the AGILE software development model. The result is the GradyGlobal Way™—an approach that is collaborative, systematic, and flexible.

While our approach is customized to meet the needs of each client and each project, here is an example of how a typical project might unfold. Keep in mind that while we present the phases of a “typical” project in linear order, in practice they are highly interrelated and typically not performed in a linear but in a cyclical fashion.

The GradyGlobal Way™

GradyGlobal’s product development approach puts the client at the center of the process — from concept to delivery.  We collaborate with clients throughout an iterative process during which the learning experience is designed, developed, tested, and revised — until the end product fully meets clients’ requirements.


We meet with key stakeholders to listen, learn, analyze and strategize. Our goal is to develop a thorough understanding of all aspects of the project including

  • the client’s strategic goals,
  • the learner’s profile,
  • the content that needs to be addressed,
  • the delivery channel,
  • the metrics for measuring learning effectiveness, and
  • the marketing and motivation strategies that will be deployed to inform and engage learners.

We analyze the data we have gathered and bring together the combined expertise of the GradyGlobal team to create a results-oriented learning strategy that supports the achievement of the client’s goals and can be delivered in a timely and cost-effective manner.

Deliverables may include

  • High-Level Design Document
  • Strategic Project Plan

Industry Knowledge

GradyGlobal’s broad and deep industry knowledge enables us to get up to speed quickly to communicate even the most complex financial subject matter clearly, coherently, and contextually.


We meet with learners to better understand what it is like to “walk in their shoes.” We meet with subject matter experts and conduct independent research to create detailed content outlines. We work with practitioners to conceptualize practical application activities and develop case studies to engage learners and give them the opportunity to test their understanding of newly acquired knowledge and skills and apply that knowledge and skill in real-world situations.

Deliverables may include

  • Detailed Course Syllabus
  • Proposed Interactions, Activities, Case Studies
  • E-Learning Course Storyboard
  • Prototype


Development is usually the most time- and labor-intensive phase of the process. It is an iterative process during which the learning experience is

  • created,
  • reviewed by subject matter experts,
  • tested with learners,
  • finalized,
  • signed off on by key stakeholders, and
  • produced.

Deliverables may include

  • Final Course Materials in Print or Digital Format
  • Final Publication in Print or Digital Format
  • E-Learning Software — Accessible and SCORM-Compliant


GradyGlobal supports clients in delivering the learning experience to end-users and measuring—both quantitatively and qualitatively — how well the learning experience is achieving the desired results.

Marketing and Motivation

We implement an internal and/or external marketing strategy—as appropriate—to inform and motivate the target audience to take advantage of the learning opportunity.

Logistics and Train-the-Trainer

If the learning experience is instructor-led in a real or virtual classroom setting, we provide logistical support as well as designing and delivering train-the-trainer sessions to prepare subject matter experts and practitioners to be successful classroom instructors.


Finally, GradyGlobal works with clients to assess if the desired learning outcomes were achieved. We design and administer written learner evaluations and pre- and post-tests. We follow up with key stakeholders, including learners, their managers, and business owners to measure if the learning experience has translated into improved performance.

Deliverables may include

  • Real and Virtual Learning Event Planning and Coordination
  • Train-the-Trainer Workshops
  • Written Learner Evaluations
  • Pre-and Post-Tests
  • Follow-up Interviews and Focus Groups