The GradyGlobal Way™

GradyGlobal uses a hybrid learning design and development methodology that combines the strengths of the ADDIE courseware development model with those of the AGILE software development model. The result is the GradyGlobal Way™—an approach that is collaborative, systematic, and flexible.

While our approach is customized to meet the needs of each client and each project, here is a brief description of  how a  project might unfold.


In the Discovery phase of a project, we meet with key stakeholders to listen, learn, analyze and strategize.  Our goal is to get as clear an understanding as possible of the client’s requirements: their strategic goals, the knowledge and skills learners need to support the achievement of those goals, the methods and media most appropriate to the audience, subject matter, and delivery system,  the metrics for measuring learning effectiveness, and the marketing and motivation strategies that can be deployed to inform and engage learners.  At the conclusion of the Discovery phase, GradyGlobal delivers a Strategic Project Plan that describes our understanding of the client’s requirements, the proposed learning solution, a profile of the team that will be responsible for designing, developing and delivering the learning experience, and the all-important timeline to completion.



The Design phase of a project — like the discovery phase — is a highly collaborative effort.  GradyGlobal meets with learners to better understand what it is like to “walk in their shoes.”  We meet with subject matter experts and conduct independent research to create detailed outlines of the content that needs to be at the core of the learning experience. We work with practitioners to conceptualize real-world case studies and skill building activities to engage learners and give them the opportunity to test their understanding of and apply newly acquired knowledge and skills.  At the conclusion of the Design phase, we provide clients with a detailed Design Document. Depending on the delivery channel, the Design Document may include a detailed course syllabus, descriptions of proposed case studies and other practical application exercises, a storyboard, and a software prototype.



The Development phase of a project is an iterative process during which the learning experience is created, reviewed by subject matter experts, tested with learners, finalized, signed off on by key stakeholders, and produced.  Deliverables may include course materials such as instructor guides, participant guides,  and  multimedia support; print or digital publications such as textbooks, user guides, and performance support tools; and accessible and SCORM compliant e-learning software.



GradyGlobal supports clients in delivering the learning experience to end-users and measuring—both quantitatively and qualitatively — how well the learning experience is achieving the desired results.  Deliverables may include follow-up interviews and focus groups with learners, their managers, business owners, and other key stakeholders, pre- and post-tests, and written learner evaluations.




ADDIE is an acronym for the five phases of an instructional systems design (ISD) process developed in the mid-twentieth century by Florida State University and the Department of Defense: Analysis, Design, Development, Implementation, and Evaluation. The ADDIE model is a disciplined and systematic approach to the ISD process that has evolved over the decades to keep up with new technologies and integrate best practices. Today it is the most widely used ISD approach in both the public and private sector.


AGILE is a software development model. The AGILE model has its roots in the work of Dr. Winston W. Royce, a pioneer in the field of software development, who presented a paper in 1970 proposing an incremental and iterative approach to software development as an alternative to the traditional sequential approach.